Although there is no set number of times to post daily we all know that twice a year is not the right answer. How often should you post in order to maximize interactions with your audience while not annoying?
In order for your marketing to be most effective, you will want to combine the benefits of social media by posting on multiple platforms. Depending on the platform there are different rules or guidelines that you will want to follow.
Facebook – 1 to 2 times per day
Top brands on Facebook post at least once per day. However, some brands and agencies posting up to four times a day with new organic content. If you do have fresh, engagement ready content, you can post multiple times per day. Posting links to blog content or infographics can be a good way to leverage your Facebook account to drive action.
Twitter – 3 times per day
Engagement drops off a bit after the third tweet of the day. But you should look at your own data using twitters analytical tools.
Google+ – 3 times per day.
There is a strong correlation between post frequency and engagement numbers. Try for multiple posts per day with posts similar to some of your other platforms.
LinkedIn – 1 per day
Try to post content similar to a blog. Writing great articles will lead to engagement and sharing within LinkedIn’s more professional network.
Instagram – 2 times per day
Two or more is a great goal. Frequent posting and consistency are key to Instagram success. The more appealing your visual, the more likely your success rate. Note here, that unlike other platforms, an increase in the number of posts per day does not typically result in a drop off in engagement ratios.
Blog – 4-5 times per week
Blogging can be your most powerful tool and resource. Try to write great articles that provide unique and helpful information instead of only trying to sell your products. Articles can create new leads and subscribers for months and years when properly written with great SEO. Relevant and “sticky” content can actually gain value over time. Remember to update and change older content in order to continue to yield the full benefits of your “evergreen” content.
YouTube – 1 time per week
If you want to use YouTube effectively you will need to regularly post engaging content. Look at some of the channels you subscribe to for great examples of engaging content. Long breaks between new content releases will annoy users and lead to unsubscribes. Don’t abandon your following!
The Long Haul
Don’t be discouraged if you don’t see immediate results. Most people fail to develop a following because they quit long before those who are successful. To keep making progress you need to keep posting and attracting followers. If you are having trouble coming up with new and engaging content try consulting with a marketing firm who can help you spin old content or develop new material. Remember to be consistent and always provide value to your loyal fans.