You have a great business with quality products and services. You just need more customers and clients. Market your small business more effectively through content marketing.
What is Content Marketing?
Content marketing is developing web pages, blog posts, newsletters, and social media posts that show customers what matters to your company and provides something valuable for free. Tell your company’s origin story. Share its mission, purpose, and brand. For example, a bakery might post a few recipes, baking tips, and the stories behind the signature bakes. An insurance company might post insurance coverage guides and breakdowns on how government policy and legal changes affect customers. A sporting goods store might post about camping trips and inspiring destinations while highlighting useful camping gear.
Effective content marketing strategies put quality first. Quality and care for your web content indicate that your products and services are also high quality. Many of your customers first impressions of your business will come from your web content. Sharpening your writing skills or outsourcing the content writing to a skilled freelancer or marketing company will ensure that your online content is engaging and useful. Make a good first impression so that customers give you a chance.
Regularly posting new content shows that your small business is active and in-tune with customer needs. Pick topics that show your business’s adaptability in meeting changing customer needs and following current trends. Doing so will keep your current customers engaged and help potential customers choose you.
Using Keywords and Analytics – Improve Your Content
Now you have quality information in your content. The next question: How are your customers going to find it? Just about everyone searches Google when they need information. What are your customers searching for?
As you think about what your customers need, make a list of potential searches they might run. These are potential keywords.
Using tools such as Google Analytics to go through your list. Choose words and word combinations that make you more competitive. For example, “bakery” might be a frequently searched word, but there are tons of bakeries. You need to make your small business stand out by using a multi-word keyword like “cupcake bakery.” You can even add a specific city to further increase your competitiveness.
Once you have selected your keywords, add them to your blog posts and web pages to increase traffic to your website from Google. Do not sacrifice the quality of your content just to add more keywords.
A lot of thought and research goes into good marketing strategies. As you start by focusing on your content quality and then add SEO best practices, your business will gain and retain more customers.
Remember: It is not just about generating sales and leads—it is about creating a positive customer experience through every interaction.