Internal Page Linking – Sitemap Weights

SEO Strategy involves hundreds of elements, including the way that your site is structured. Having a clear flow within your sites pages will make it easier for users to find the information they seek. Your layout should help group your content together. This helps search engines know what is the most important and how your content is related.

By designing for both users and search engines, you will see lower bounce rates and higher search rankings. When designing your website, SEO strategy should be considered first. If there are problems, it is important to quickly fix them so that SEO scores can improve.

Content should be structured to link from around your cornerstone content.

A-B-C SEO Site Linking

  • Type A cornerstone articles serve as a chapter heading/table of contents
  • Type B content, such as articles, videos, and FAQ sections
  • Type C content (subpages) further defines key terms and concepts for your users

It will be easier for your readers to follow and find information if you have a clear flow and structure to each section of your website. Having a clear structure between different topics and categories will help Google and other search engines to identify patterns in the layout of your content.

Structured Data

Having your data structures and layouts are consistent makes it much easier to rank for SEO terms for more information check out: Why Does Structured Data Matter For SEO Rankings

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